Great knack

Consumer Rating

With extra “Knack”

With Select it’s not purely about value creation anymore, it's also about quality and consumer acceptance.

The strength of the casing allows it to hold the sausage mix firmly in place, to retain a consistent size and shape and to produce the familiar “snap” sound, or “knack”, that a good quality sausage makes when bitten into.

With our collagen casings shape, colour and “knack” is just what the consumer wants. Consumers love the consistently tender bite and fantastic knack of the new generation of our collagen casing.

Independant research from the ISI sensory unit in Gottingen have confirmed that Select products have the ideal “knack” for most consumers.

Consumer Rating

9

36

54

1

0

much too soft

a little too soft

just about right

a little too firm

much too firm

Select

5.6

Natural Casing

6.2

unpleasant

neither nor

pleasant

Rating: Knack

The highest percentage (54%) indicates that the knack of Select casings is “just right”.

* Independant consumer research in Germany

Acceptance

No real difference between natural casings and Select collagen casings.